Talking about Politics isn’t Easy. Some don’t like it, some don’t like talking about it, and some just don’t care. Everything your campaign does must relate back to your message, or it will never stick in voters’ minds. When you hold a press conference, it ties back to your message.
Each and every tactic revolves around your message. Don’t get me wrong; Keeping your message front and center won’t be easy. Your supporters, your opponents, and the media will all be encouraging you to go “off message” to address their pet concerns. Don’t do it! Stick to the script you developed.
Campaigns should be spending most of their budget communicating with the voters, as the voters are the ones who will make the decision on Election Day. That being said, many smaller campaigns simply don’t have enough money to effectively communicate with the electorate.
These campaigns can’t afford TV, radio or mail system to make a difference, and have no idea how to cheaply and efficiently raise their candidate’s name and get out their message. With these campaigns in mind, today I present three cheap ways to get out your political message:
Online: It may seem obvious to use the Internet to get your message out, but most campaigns are not hitting the online “sweet spot.” Most campaigns either dismiss the power of the net or are too reliant on the Internet for all of their efforts.
Your campaign website, e-mail marketing campaigns, and social networking sites should serve as a magnifier for all of your other efforts, and not a replacement. Very few campaigns will have the capacity to move most of their voters via the net.
Instead, smart campaigns will leverage their online and social media presence to turn more people out for their events, find more volunteers for their outreach efforts, quickly broadcast good news and respond to attacks, and raise more money than they otherwise could.
Grassroots Organization: One of the best ways to getting your message out cheaply is to use your grassroots troops. Your volunteers, ward leaders, and zone chair-people are great resources for spreading your campaign message far and wide.
You can have your grassroots leaders hold meetings, rallies, and events, go door to door, do lit drops, schedule one-on-one meetings with local leaders, and more. Just be sure that they know what your message and issues are before they start. Hold a training session, get them the proper materials, and then send them out to spread the word.
Press Coverage: When local campaigns think of public relations or “getting press coverage,” they think of the classic media portals along with costs associated and then quickly surmise that there is no way they can get coverage in those outlets, and so decide not to do press releases or other PR efforts.
For local campaigns, getting press coverage isn’t about getting into an expensive tabloid. It’s about getting into your local weekly paper, mentioned in a segment on your small town’s talk radio station, or placing a penny in the town SACCO.[related_posts]
Getting press coverage is a great way to spread your message, for free. Spend some time getting to know local reporters. Send out press releases. Write articles about important issues for the town paper. Call in to talk radio. Efforts like these usually start off slow, but can really pay off in the end.