Fresh Dairy Holds Supermarket Activation On 1-Yoghurt-A-Day To Educate Children And Parents On Nutrition
Fresh Dairy has for the last 2 weeks held supermarket activations across Kampala aimed at educating children and parents on nutrition with an inclination towards encouraging the consumption of 1-Yoghurt-a-Day’ as a healthy and nutritious snack. The activations have also been combined with rewards, where by any customer that buys Fresh Dairy Yoghurt, gets a free one of the same size.
This is in addition to an on-going schools program which started on 2nd July 2017 and is scheduled to run till 3rd Term and has been held in 350 primary schools in Kampala, Mukono and Entebbe, with an aim of educating further on nutrition.
The prevalence of malnutrition in children under 5 years of age in Uganda is persistently high with over 38percent of them suffering from chronic malnutrition (stunting), 16 percent being underweight (low weight-for-age) and 6 percent are suffering from acute malnutrition (wasting, or low-weight-for-height).
Informed by this background, Fresh Dairy is running an intervention school’s program that uses edutainment in form of an engaging show, theatre, song and dance to educate children on nutrition and the benefits of consuming 1-Yoghurt-a-Day.
Oliver Mary, Marketing Director Fresh Dairy said, ‘One of our key priority areas at Fresh Dairy is Health and Nutrition. We do this through:
- Promoting healthy nutrition through educational programs and services for both parents and healthcare professionals.
- Establishing common goals to measure improvement in dietary habits and improvement of short and long term health.
- Investing in scientific research in the field of nutrition, and working with healthcare professionals to develop innovative solutions to help improve the health of current and future generations.
Oliver Mary further said, ‘We also realize that Yoghurt being one of the products we produce is a signature of a healthy diet and lifestyle for children. To this end, Fresh Dairy has through the school’s program fronted Yoghurt as a healthy snack, through which we have reached out to over 280,000 learners across 350 schools on the need for a balanced diet, while communicating the importance of having dairy products as part of a healthy lifestyle and diet.’
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