SafeBoda is excited to announce the launch of #YourCityRide, a year-longseries of events aiming toshine a light on all that is great about Kampala.
Kampala, where SafeBoda was born and bred, is an extraordinary city with a diverse offering of different food, drink, music, culture, art and sport. Each month SafeBoda will run a mini-campaign, focusing on a specific interest area, with the aim of encouraging people to go out and discover the best of Kampala.
Whether that means discovering an undiscovered corner of the city or learning to cook, paint or dance, it’s time to go out and explore. And what better way to do that than on a SafeBoda, the blood in the veins of Kampala.The campaign will feature a city tour, a street food festival, a boda themed street fashion show, to name just a few.
This campaign isparticularly special to us because it coincides with many other exciting updates in the SafeBoda community. First, the unveiling of our new logo. Second, the opening of our new home on Bukoto Street. Third, the acceleration of our driver recruitment programme, adding 100 new equipped and trained drivers to the family every week.
SafeBoda co-founder Ricky Rapa Thomson says; “SafeBoda was founded in Kampala, for Kampalans, and we are so proud of our city. We are excited about this campaign and about starting a conversation with our customers about Kampala. I encourage everyone to take part in the activities and share pictures. Let’s show off Kampala to the world!”