Jumia, Uganda’s leading online shop, has caught the attention of shoppers across the country with a very bold statement: ‘We have the best prices on the market and we’ll offer you a price guarantee to prove it!’
Jumia has gone to the extent of promising to refund twice the difference, if customers find selected products (which happen to be some of the most popular electronics in the country), being sold by a competitor at a cheaper price.
Those who have a lot of time on their hands, may be encouraged to take a trip around town, moving from shop to shop to compare prices in hope of humiliating Jumia and making some money in the process. Others, however, will shop on www.jumia.ugfrom the comfort of their home or office with confidence, knowing they are getting the best deal possible.
Here’s a list of some of the discounted products Jumia is offering a price guarantee on:
|Product||Best Price on Jumia|
|The New Nokia 3310 Phone||UGX 167,400|
|Tecno Spark K7 Phone||UGX 300,000|
|Tecno Spark Plus K9 Phone||UGX 394,900|
|Blue Flame Ice Fridge (110 L)||UGX 359,000|
|TecnoCamon CX Phone||UGX 557,500|
|Tecno L9 Plus Phone||UGX 450,000|
|Hisense 39″ LED TV||UGX 1,071,000|
|Lenovo Ideapad 110 Laptop – 15″, Intel Celeron, 4GB RAM||UGX 884,000|
|Lenovo Ideapad 110 Laptop – 15″, Intel Celeron, 2GB RAM||UGX 884,000|
|iLife Zed Air H2 Celeron Laptop – 14″ 3GB RAM||UGX 900,000|
Jumia has already put a process in place for any customers who want to claim a price guarantee refund. The process is explained in the terms & conditions here.
When asked why the price guarantee is not being offered on all products, Jumia Uganda’s Country Manager, Ham Namakajjo clarified that “Whilst we aim to have the best prices on all products, it is an on-going continuous process guaranteeing this for all the tens of thousands of items on Jumia – so, we have decided to focus on the most popular products first.”
Jumia recently saw record sales during its last major discount promotion: the Jumia Black Friday Festival, held in late 2017. “We reached a new milestone in terms of sales during the Jumia Black Friday Festival – and as the leading online shop in Uganda, this means the highest number of online orders in Uganda’s history”Namakajjo added.
The Jumia Black Friday Festival garnered a lot of attention among shoppers and put Jumia on the map as a shopping destination that seriously competes on price.